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Set your foundation
Load your messaging framework, pillars, and positioning. Don't have one? Guided onboarding builds it with you.
Marketing copy that’s always on brand.
Brand intelligence that scales your team’s expertise
Premise takes the knowledge in your team’s heads and puts it to work for your brand. Scale faster, smarter. That’s the Premise.
14-day free trial. Works in Claude or on its own.
The Problem
You’re missing and failing to apply your best asset: institutional knowledge
Your team members are constantly learning something that would change how you sell, help you market better and give you more insight into customers. Unfortunately, none of it’s documented, because it’s all trapped in their minds.
So it may as well not exist.
Instead, most teams are guessing at sales and marketing messaging or, worse, letting ChatGPT take the wheel. Your AI content looks “fine” but you know it’s actually shallow at best. You’re rewriting the same content over and over, slightly muffing it each time. And you’re one resignation away from losing years of institutional knowledge.
For many companies, AI has made this balancing act worse, not better. These tools were trained on generic internet content. They don’t know you like your real people do.
AI should scale your brand story.
Meet Premise
The source of truth that stays true
AI is garbage in, garbage out. Premise fixes this by extrapolating human expertise and putting it to work for your company. Acting as your brand’s brain, Premise is perpetually learning, improving and creating. Premise keeps a living record of what your company is and what it knows, built from the real people who know it. And Premise checks everything you publish against that ever-improving record.
The Interviewer
Your plant manager will never log into this. He doesn’t have to.
The people who know the most are the hardest to pin down. They’re on the floor, on the road, on a customer call. They are not filling out your form.
So Premise calls them.
You brief it like an editor briefs a reporter. Who to talk to, what about, and what you need out of it. Premise works out the questions from what it already knows about your company, then sends them an invite.
- They pick a phone call or a chat
- About 10 minutes, whenever it works for them
- Stop halfway and Premise saves their place
- Real follow-ups. When something good comes up, it chases it
- Every answer lands in the Record and shapes every draft after it
One good answer from your head of operations keeps showing up in every case study, sales email, and blog post you write after it.
How it Works
Easy onboarding, automatic monitoring.
Why I built this
I’ve spent my career in storytelling. I won awards as a journalist, advertiser, marketer and entrepreneur. When I rolled all of that experience into founding Prologue, a strategic storytelling agency, I thought I knew what I was getting into.
“We’re going to help companies tell great stories.”
We excelled at finding the story, but the rollout was consistently challenging.
Getting teams on the same page and using the same language sometimes felt impossible. Often old phrases that we’d proven didn’t resonate crept back in. And all the while, teammates using their own LLM of choice were only creating more problems, as the models weren’t trained on the brand.
We built Premise to fix it. All of it.
Premise protects and proliferates your brand, helping everyone have access to your company’s core truths. This scales your team’s expertise to those with less experience, and captures institutional knowledge from your veteran employees.
Get ready to take the know-how in your team’s heads and put it to work for your brand in real time.
Reach out to me any time with questions.
— Brad Luttrell
Founder, Prologue and Premise
Also in the box
Competitor watch
Premise reads your competitors' emails and blogs, so you know what they're claiming before your sales team hears it on a call.
Content ideas
Fresh ideas pulled from what's moving in your industry, filtered through your pillars.
Proven templates
Case studies, blogs, and sales emails, built by writers who do this for a living.
Rule history
Every change to your brand rules is logged. Admins only. Nothing changes without a name on it.
Works in Claude
Connect Premise and write with what your team knows in the tool your team already uses.
Choose your free trial plan
Premise plans are flexible and can be changed month-to-month. Just pick a plan that works for today. You have two weeks to try it out. Your first bill will be November 14, 2026. Cancel anytime.
Premise scales effortlessly. You can easily expand your account after setup.
Additional brands: +$99/month · Extra users: +$49/month
Find out what your company actually knows.
Start with one interview. You’ll see the gap in a week.
Cancel anytime14-day free trialBuilt by Prologue